Sales Force Automation (SFA) for the Service Industry
Sales Force Automation (SFA): Typically an essential part of a company’s customer relationship management system, SFA is a system that automatically records all the stages in a sales process. SFA includes a contact management system which tracks all contact that has been made with a given customer, the purpose of the contact, and any follow up that might be required. This ensures that sales efforts are not duplicated, eliminating the risk of irritating customers. An integral part of any SFA system is company wide integration among different departments. If SFA systems aren’t adopted and properly integrated to all departments, there might be a lack of communication which could result in different departments contacting the same customer for the same purpose.
What is detailed & achieved through SFA:
Issues and areas addressed:
How SME Handles SFA:
For more information on Sales Force Automation or Sales & Lead Tracking please visit this link: Sales Tracking in SME |